Now I want to help explain why this is important to you, your neighbors and your community in hopes you will also consider expanding your resolution to include similar focus for 2017.
The "American Dream"- This principle may be true for those that grow a business into a franchise but my opinion is this is not true for those that buy into an already successful franchise. If you already have plenty of money and self worth to begin a franchise, most would probably say you already are living the american dream from a financial perspective. If you are simply a business person and want to invest in a franchise then that is an investment and in many cases a wise one. But in most cases, it is not taking some creative passion you have and creating something from nothing, which in my opinion is the American Dream. Successfully creating a business from scratch and working within that business to the highest excellence. When you support a local non-franchise business you are supporting just that. These owners will not pull the plug on a store like a franchise will and thats only one reason.
Creativity and Freedom to be unique- There is little to no freedom to create anything from the local ownership of a franchise. You will be serving the same products as the rest of that franchise and will be doing so in a proven method that delivers mediocrity quickly at the lowest cost possible while meeting minimum standards of freshness and quality. And in most cases, those serving the product are employees who are not invested in the business while the franchise owner is no where to be seen since they are simply focused on the investment and not the passion for the day to day operations and stress. What this means is you will get a lower cost average product relatively quickly but also the risk of getting something quite poor if the specific employee on shift at the time doesn't care or is not on focus.
Financially better for the community- When you hear that buying local supports the local community it is not a stretch of the truth. Even if the franchise is owned by someone local and they also employ people from the community, there is still a huge percentage of money that goes to the franchise outside of that specific community. Each dollar you spend at independent businesses returns 3 times more money to your local economy than one spent at a chain (almost 50 times more than buying from an online mega-retailer) — a benefit we all can bank on.
Charitable Focus- While most franchises focus on giving as well, they pick larger and worldwide or nationwide charities. Nothing wrong with this, however, the local stores not only spend money on local niche charities, they also partner more closely and volunteer in many cases with those charities which tightens the community.
Distinctive Character- When have you heard of someone rave about a community because of all the great franchises nearby? Most of the time, I hear about something unique that is in their neighborhood. By supporting unique locally owned non-franchise businesses you are helping to create a unique neighorhood that you can be proud of.
Greener- Independent, community-serving businesses are people-sized. They typically consume less land, carry more locally-made products, locate closer to residents and create less traffic and air pollution.
Tax Reasons- More efficient land use and more central locations mean local businesses put less demand on our roads, sewers, and safety services. They also generate more tax revenue per sales dollar. The bottom line: a greater percentage of local independent businesses keeps your taxes lower.
In Summary- We hope you have a wonderful 2017 and look forward to seeing you again or maybe for the first time. Wherever you visit this year, whether a franchise or a small business we hope you receive high quality, fair price and customer service with a smile and gratitude.